Warranty, just 3 cents a mile…
Let’s face it, there is no other business on the planet where customers are exposed to astronomical mechanical and repair costs. For instance, and new engine today can run you $40-45,000, and only 10 years ago that same engine was only $20-25,000. The costs of maintaining a heavy truck with today’s technology are not going down!
How to sell an extended warranty: If you are serving your customer up retail pricing for a warranty…
YOU ARE DOING IT WRONG!
Try This: Every driver has a per mile maintenance account, and if they don’t they won’t be driving for long. When presenting and closing an extended service contract to your client, add the cost to their maintenance account…It’s just pennies a mile.
You: ” Mr. Customer, if you were to have a catastrophic engine failure, do you have the $45,000 set aside to replace the engine”…
Customer: Hell No! ( You know this to be accurate because they just scraped everything they could to buy the truck in the first place)
You: “If I told you that we could add a 2 year, 240,000 mile warranty that covers the Engine, Trans, Rears and the entire After Treatment system for 3 cents a mile on average…doesn’t that sound like a responsible decision?
cost based on average miles, utilizing a Truck Master Warranty 2yr/240,000 Engine, Tran,Rear with entire After Treatment system